Hope you have enjoyed the video! 
Do share this video to everyone and let them benefit from this video we’ve recorded!
Feel free to leave a comment as a response to our video or share with us your personal tip to overcome procrastination!
Let’s all work to chase the Monday blues away and walk away making this week more POSITIVE, more EMPOWERED and HAPPY!
Hope you have enjoyed the video! Do share this video to everyone and let them benefit from this video we’ve recorded!
Feel free to leave a comment as a response to our video or share with us your personal tip to be a happier internet marketer!
Let’s all work to chase the Monday blues away and walk away making this week more POSITIVE, more EMPOWERED and HAPPY!
Many of our customers are avid PLR buyers… So I’ve decided to post one of the videos from our IM Mistakes Notebook course titled: 12 Fatal PLR Products Mistakes You Must Avoid!
Hope you’ll benefit from this video and not commit the same mistakes that are depriving you of the profits you deserve from reselling PLR products!
If you’ve been around internet marketing for even a short time, you’ve probably heard the term: “Leaving money on the table”.
This refers to not making the most of what you’ve got to sell; thinking of only one way to promote and sell it, instead of shaking the tree and dislodging those hidden apples, extra avenues of profit.
And one strategy that needs to be an accepted part of every online entrepreneur’s sales funnel is seasonal marketing.
What Is Seasonal Marketing?
Most likely, the answer that leaps to the minds of North Americans is taking advantage of holidays such as…
• Valentines Day
• St. Patrick’s Day
• Easter
• Halloween
• Thanksgiving
• Christmas
• 4th of July
• New Year’s Day
• Mother & Father’s day
Add to that:
• “School’s Out” promotions
• Back-to-school promotions
• Spring, Summer, Fall and Winter promotions
• Annual events; sporting, industry-related, recreational, vocational
Even weather can play a part in seasonal marketing: People who flock to buy ice cream in hot weather are more in the mood for hot chocolate in winter. You’ll sell more swimsuits in summer than winter. And, in a minute, I’ll show you ways to tap into that online too.
Basically, any event or trend that cycle annually can be considered a seasonal opportunity.
Not paying attention to cycles in your niche definitely comes under the heading of “leaving money on the table”.
Not convinced?
Let’s look at 5 major benefits that seasonal marketing can add to your efforts. Seasonal marketing…
1. Induces people to buy more – if the product relates to a season
2. Instantly gives you pre-determined themes and products
3. Creates natural urgency – seasons are, by nature, short
4. Makes people anxious to buy gifts they wouldn’t normally consider purchasing
5. Taps into emotional buying habits based on tradition
Let’s take a deeper look at each of these benefits & why they work. As we talk about them, consider how you can make them work in your particular business.
1. People can be counted on to buy more products
We’ve already mentioned weather-based incentives, such as more swimsuits being sold in summer and more hot chocolate in winter. Understanding the psychology of your seasonal event can position you to make triple the amount of money you normally would.
Sometimes it’s as simple as “Weather hot, seeking cool” but don’t assume you can’t take advantage of conditions such as weather simply because your “storefront” is online and you’re selling how-to manuals in eBook form.
One simply way you can tap into emotions by using seasonal graphics. Pictures are a great tool for triggering:
• Memories
• Emotions
• Associations
Here’s a quick example of how this works. Going back to the ebook seller storefront, you can create a “Take it to the Beach” event to sell your “Summer Reading” eBook selections. Splashes of sunny yellow and orange contrasted with dazzling turquoise and lots of white… A photo of a glamorous mom relaxing in a deck chair enjoying a good read while the kids are absorbed in playing nearby can aid you in suggesting that summer is a good time to catch up on studying and reading.
You can also create variations of your products – whether physical or digital – geared specifically to any holiday or seasonal event.
If you run a menu-planning business, I probably won’t have to tell you that holiday-themed menus loom large on everyone’s mind at that time of year. Service providers can easily work in special events to show your appreciation and boost sales.
And even if you don’t have a business that lends itself easily to seasonal themes, a little creativity and research can go a long way. Take a bit of time to look at other businesses to see how they’re incorporating seasonal marketing into their sales strategies.
2. Gives you pre-determined themes and products
People can often spend months in market research, trying to come up with that perfect product. Taking advantage of a seasonal event can often remove this stressful component of the marketing process completely. There are many tried and true “old favorites” for every event – as you’ll see if you visit other online storefronts in your niche area.
3. Creates natural urgency
Seasons can’t be extended. They are, by nature, self-limiting. Your customers know that the “Christmas special” won’t stay in effect when February rolls around: They know that ski wax is not going to be on peoples’ minds in August. You don’t have to point it out to them, either!
This is a godsend for those who market seasonal promotions
4. Makes people anxious to buy gifts
We know that deep-down; sales are made on an emotional basis. Oftentimes, the gifts purchased are….
- More expensive than the purchaser would normally consider
- A product they wouldn’t normally buy for themselves
Even when people are forced to compare prices and analyze their options, chances are the product they ultimately choose is going to be picked because of some emotional hook.
And when it comes to loved ones and seasons such as Christmas, even budgetary considerations are likely to go out the window. The purchaser tells him or herself “It’s only once a year…” or perhaps they think “I don’t get to see or buy for them as often as I’d like, so I want to make it extra special”
5. Taps into emotional buying habits based on tradition
Nostalgia and downright sentimentality can crank the emotional component of buying up to the max. This is especially true of holidays involving family.
You’re often dealing with childhood memories and traditions, as people seek to recapture lost warmth and innocence or reconnect with family members they rarely see; people who have been caught up with life’s stream.
Holidays particularly affected by tradition and nostalgia are:
• Valentine’s Day
• St. Patrick’s Day
• Easter
• Halloween
• Thanksgiving
• Christmas
Though other events can trigger spending too such as…
• 4th of July
• Mother’s Day
• Father’s day
• Birthdays
• Anniversaries
Even so deceptively small a factor as past family routines can up the emotional buying component. If your family always took a certain brand of hot dogs to the cottage for the July 4th weekend, for example; always got ice creams at Weber’s (only open in summer) or if every father’s day, you took your dad to his favorite restaurant.
It’s all about associating products, emotions or habits with the season – and that’s definitely a tactic that all online marketers can brainstorm and use on their products.
A Simple Action Plan to Cash In On Festive Occasions
Step 1: Do keyword research on Google Keyword Tool to identify related buyer keywords. For example: Type in “Christmas” in Google Keyword Tool.
Step 2: Register exact match domains or domains which contain the keywords that bring decent search volume. Setup a wordpress blog on that site..
Step 3: Go to Amazon.com to sign up as an affiliate and find related products that you could promote on your site..
Step 4: Write product reviews for these products and post them onto your new blog.
Step 5: Build some high quality backlinks like posting articles to high PR article directories, submitting press releases and social bookmarking… You could also setup a facebook fan page and promote your site on social media sites.
Rinse and repeat and watch the profits roll in!
The IMPORTANT thing is you must plan AHEAD, so you’re ready, positioned to launch at the beginning of your seasonal event (not scrambling to catch the wave or missing the boat altogether).
If you would like a HUGE shortcut that will allow you to cash in BIG on the two LARGEST holiday spending occasions, we’ve got something that will absolutely delight you!
The New Key To Creating Information Products That Sell
Even In Overcrowded, Highly-Competitive Markets!
>> http://www.InternetEmpireMastery.com
I want you to add a new word to your business vocabulary -
The word is “specialization”.
A new age has dawned in information marketing. And it’s
the age of “specialization”.
Before I explain how this will help you create information
products that sell like crazy, let me give you a very brief
history lesson.
(I promise, this won’t hurt a bit. 
Back in the day…
1) THE SIMPLE AGE.
Times were simple back when I first came online. And so were
the information products. Way back when, information products
weren’t readily available online like they are today. If you
could find ANY information on the topic you were interested in,
you grabbed it.
2) THE SYSTEMATIC AGE.
As more and more people learned how to create and market
information products online, a new era emerged: the
“systematic”era. This was a time when huge information products
were created with hundreds of pages. The idea was to create
comprehensive courses on a particular topic.
3) THE SEPARATION AGE.
As “internet marketing” and other business-related markets
became inundated with product offerings, the birth and rapid
growth of “niche marketing” occurred. People began separating
themselves from the crowd and focused on “tiny niche topics” of
interest.
4) THE SPECIALIZATION AGE. Again competition came – even in
these small niches. While there is still money to be made by
focusing on these tiny, untapped markets — the well is drying
up at a fast rate. Now enters a new age … the “specialization”
age of information marketing.
Which brings us to the lesson -
There is a LOT of money to be made by creating small, 7-15
page reports on PRECISE topics.
Most consumers would rather NOT sift through 100 pages of
information to find out how to do something they are interested
in, nor would they like to pay for 100 pages of information when
they only need chapter 3.
With more and more products available on the market, consumers
are getting pickier and pickier. They want what they want and
only what they want.
Perhaps the biggest untapped information gold mine lies in this
concept of creating small reports on precise topics.
* 17 Ways to Find New Affiliates Using Google.com
* How To Walk Off 7 Pounds in 7 Days
* 3 Ways To Get Your Next Vacation Free Of Charge
* The 15-Minute Guide To Stalling A Divorce
* Top 7 Ideas For Starting A Homeschool Support Group
Specialized information.
7-15 page reports that sell anywhere from $10-$100, depending upon
the information.
And the benefits of writing these small reports are staggering -
1. You can write a small report in just a few hours of one day.
2. The profit per page ratio is astounding – 10 pages for $10 is
a dollar per page per customer.
3. Small reports are MUCH easier to write than full-length courses.
4. There is a never-ending supply of topics for small reports.
5. You maximize the lifetime value of your customer. In other words,
you can sell report after report to the SAME customer.
6. A series or collection of your small reports can be bundled into
premium-priced courses over time.
7. When “hot topics” emerge (almost daily!) you can quickly crank
out a small report to strike while the iron is hot.
8. When other marketers are seeing success with their products, you
can create a complementary report to offer for sale as a supplement.
9. Many people can’t afford to buy (or refuse to buy) high-priced
courses – but virtually anyone can whip out $10-$15.
The list could go on and on.
This works.
So, what I want to convince you to do is this -
***TRY IT FOR YOURSELF****
Create a small 7-15 page report and begin selling it online and see
what kind of results you see.
A new information age has dawned – the age of specialization!
Create your own “special” reports and get your piece of the pie.
And if you’d like to learn how to do this quickly and easily,
check out Internet Empire Mastery.
>> http://www.InternetEmpireMastery.com
Not only will you learn how to create these small reports
very quickly, you’ll also learn how to build a list of
eager beaver subscribers to buy them and generate traffic
to your site to buy them.
So read all about it at:
>> http://www.InternetEmpireMastery.com
To Your Success,
Calvin & Patricia
The IM Lovebirds
Knowing a lot of list building techniques is very important.
Lists, after all, are the very core of Internet marketing.
However, it’s not always easy to build a huge database
of people’s e-mail addresses. For one, Internet users are
now very well acquainted with spam.
They don’t want to receive useless emails in their inbox
or be infiltrated with some sort of malicious spyware.
But that doesn’t mean you have to be contented with a
meager list. Here are 10 unique ways to build your list
of prospects and win them over.
1) Free Membership Sites
The word “free” is usually enough to get people flocking
over to your website. A free membership site usually has
regular content that non-members can have access to,
but it also has special sections and perks for those who
are willing to sign up.
Building a free membership site is a great way to lure
your prospects in, and it’s also a useful way to let them
know that you’re not some kind of Internet psycho who
wants to gain access to all their personal information.
Here’s a chance to have 10 of your own profitable
free memberships:
>> http://www.instantmembershipprofits.com/
2) Article Writing
Article writing is an effective list building technique, because it
gives everyone a small sample of what you can do and what else
you can offer them.
Write your articles and send them to article directories.
Below each article, include your newsletter sign up box.
If the readers like your article, then they’ll be more inclined to
sign up for your newsletter.
Make sure your article is well-written and original. Beware of
grammatical errors. These errors are unforgivable and are a huge
turn off. You can bet no one will give your newsletter a second
look if your article is sloppily written.
3) Free E-books
Free e-books are the way to an Internet user’s heart. Like I
said before, people will chew on anything that is labeled free.
And in the world of Internet marketing, free e-books are
premium bait. Just make sure you choose an e-book which is
valuable enough or else people might just dismiss it.
4) Special Giveaways
Aside from free e-books, you can also give away free novelty
items. This list building technique can be used in tandem with the
free membership site strategy.
Tell everyone that the first 100 or 200 to sign up will get tickets
to a hockey game, coupons at the local fair, a free t-shirt, etc.
You’re the one who knows your target customers. Use your
knowledge on what makes them tick and lure them in with
the right kind of bait.
5) Contests
Issuing contests is a fantastic way of getting people’s email
addresses. Just make sure your prize is interesting enough to
get people interested.
Just imagine how many e-mail addresses a travel contest gets
everyday? The kind of contest you want to hold is all up to you.
Just make sure you actually follow through with it until the end!
6) Conferences
Joining conferences is another list building technique often used
in corporate settings. Usually, conferences arrange for booths
out in the lobby area.
By availing yourself of a booth, you can easily give away your
pamphlet or business card, and even ask attendees to sign up
on a simple log sheet. Then you can send them away with a free
pen or a free newsletter subscription. Whatever works for you.
7) Tell a Friend
If you already have an existing database, you can rely on it to
get a hold of more e-mail addresses. Put a tell a friend tab on your
article or on your website.
If they choose to share a page with their friends, they’ll be required
to put in e-mail addresses of their said friends as well.
Creating a Community
A lot of Internet users like to frequent online communities.
There are millions of these communities online and a good percentage
of them require visitors to sign up before they are granted participation
privileges. Take a page from their book and create your own
community online.
9) Taking Care of Your Current List
Having a list is very important, but the buck doesn’t end with
getting a few email addresses. After all is said and done, you also
have to take care of the people in your list. After all, they signed up
with you because you promised them something.
By taking care of your existing list, you’re building a relationship
with them. In time, they’ll learn to trust whatever you have to say.
And I don’t think I need to elaborate on how important that trust is
for an Internet marketer.
This will make them more willing to spread the good word about you
to their friends and other contacts, which will result in more subscribers
for you and a big boost in your credibility.
10) Joint Ventures
No man is an island. By participating in joint ventures, you’re opening
yourself up to a lot of wonderful opportunities.
While you can’t exactly swap email addresses with each other (for that
would be a breach of your subscribers’ trust), you could ask your
partner to promote your squeeze page in exchange for promoting his
or her squeeze page as well. It’s a win-win situation.
There are a lot of list building techniques out there. Some of them
might require a little more work than others but one thing’s for sure,
they get the job done.
Hope you enjoyed the article!
To Your Success,
Calvin & Patricia
The IM Lovebirds
Here’s the link to Enounce My Speed (30 Day Free Trial):
Our blog contest is ending soon! Do not miss out on these awesome prizes!
Check it out here: http://www.imlovebirds.com/3-biggest-accomplishments-for-2011-contest/
Leave a comment stating your TOP 3 accomplishments for 2011 and also what were the learning lessons out of it. And join in the fun by replying to other people’s accomplishments and congratulation & celebrate together with them!
After 2 weeks, we’re going to pick 3 subscribers who’ve took the effort to list down their 3 accomplishments of the year and reward them with a $50 Amazon gift voucher each. It’s not about who has the biggest accomplishments but rather, we’ll be looking out for inspiring stories as well as great learning lessons that everyone can benefit from.
Take care, have fun reflecting and writing, God bless and have a great 2012 ahead!
